Network Analysis Foreign Interference 16 MIN READ

Internet Research Agency: Russia's Troll Farm That Reached 126 Million Americans

Inside the St. Petersburg Operation That Weaponized American Social Media

TL;DR

CONFIRMED: State-Sponsored Election Interference

The Internet Research Agency, a Russian government-linked troll farm funded by oligarch Yevgeny Prigozhin, reached 126 million Americans on Facebook and organized real protests on US soil. The Mueller investigation indicted 13 Russians for "conspiracy to defraud the United States."

Executive Summary

Operating from a nondescript building at 55 Savushkina Street in St. Petersburg, the Internet Research Agency (IRA) employed hundreds of Russians working 12-hour shifts to impersonate Americans online. Their mission: exploit existing social divisions, suppress voter turnout among Democrats, and boost support for Donald Trump. By election day 2016, IRA content had reached 126 million people on Facebook, 20 million on Instagram, and organized real-world rallies attended by unwitting Americans. [2]

IRA Social Media Reach
Americans reached by platform (millions)

The Troll Factory: Structure and Operations

The IRA operated with a $1.25 million monthly budget by September 2016. Employees worked in specialized departments: content creation, analytics, data analysis, and graphics. American-focused operatives worked night shifts to align with US time zones. [5]

In February 2023, Yevgeny Prigozhin—the Wagner Group mercenary chief—admitted founding the IRA: "I invented it, I created it, I managed it for a long time." [8]

The "Both Sides" Strategy

The IRA's genius was amplifying both sides of divisive issues—not to support one position, but to maximize conflict. Stanford's analysis found accounts posing as: [3]

  • Black Lives Matter activists (most targeted demographic)
  • Blue Lives Matter supporters
  • Texas secessionists
  • Muslim Americans
  • Anti-immigrant groups
  • LGBT advocates and opponents
Key Tactic: Real Protests, Fake Organizers

IRA accounts organized real protests in American cities. In one case, they scheduled both a pro-Muslim rally AND an anti-Muslim rally at the same Houston location on the same day—putting real Americans in direct confrontation, organized entirely from Russia.

Targeting Black Americans

The Senate Intelligence Committee found that African Americans were targeted more than any other demographic. Accounts like "@Blacktivist" (with 360,000 followers) posed as authentic activists while pushing voter suppression messaging: "Don't vote—the system is rigged anyway." [9]

Instagram was particularly effective. The IRA's Instagram content generated 187 million engagements—more than their Facebook, Twitter, and YouTube operations combined. [4]

PlatformReach/FollowersContent Volume
Facebook126 million users80,000+ posts
Instagram20 million users187M engagements
Twitter1.4 million users10 million tweets
YouTubeUnknown1,100+ videos

The Mueller Indictments

In February 2018, Special Counsel Robert Mueller indicted 13 Russian nationals and 3 companies for "conspiracy to defraud the United States." The indictment detailed IRA operations including: [1]

  • Stolen American identities to create fake accounts
  • Operatives traveling to the US on intelligence-gathering trips
  • Purchasing political ads using stolen US financial information
  • Organizing rallies both for and against Trump
  • Suppressing minority voter turnout

Ongoing Operations

Despite sanctions and indictments, the IRA's operations continued. ProPublica found IRA-linked actors active on alternative platforms like Gab, Truth Social, and Parler after 2020—using the same tactics. [12]

Even after Prigozhin's death in a 2023 plane crash, researchers identified continued disinformation operations from entities with IRA connections, now focused on anti-Ukraine messaging.

Key Takeaways
  • 126 million Americans reached on Facebook alone
  • "Both sides" amplification to maximize division
  • African Americans most heavily targeted demographic
  • Real protests organized by fake Russian accounts
  • 13 Russians indicted by Mueller investigation
  • Operations continue today on alternative platforms